What is cause marketing?

This is a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. Typically, in cause-related marketing campaigns, a brand is affiliated with a cause and a portion of the proceeds from the sales of the brand is donated to the cause.

How does this benefit your business?

Cause marketing partnerships with the Arkansas Foodbank can provide opportunities to gain exposure for your organization, while raising awareness and funds for our neighbors in need.

Thanks to our operations efficiencies, 94 cents of every dollar raised through a cause marketing campaign goes directly toward our hunger-relief efforts.

  • Arkansas Foodbank website traffic (over 16,000 visits each month)
  • Arkansas Foodbank social media:
    • Facebook-over 14k followers
    • Instagram- 2k
  • Consistent media coverage in central Arkansas
  • Well-known reputable organization

If your organization is interested in partnering with Arkansas Foodbank, please complete our Cause Marketing Application.



Current Arkansas Foodbank Partnerships:


In 2021, AnswerForce donated $4,000 to the Foodbank to provide 20,000 meals for our neighbors in need. Visit AnswerForce for more information on their company and the difference they are making in Arkansas.



Riggs Cat: Building Arkansas, Together, With You.

In 2020, Riggs Cat Equipment Company partnered with the Foodbank to provide over 382,000 meals for our neighbors in need and will continue to donate 100 meals for every piece of equipment sold in 2021. Visit Riggs Cat for information on equipment sales and the difference they’re making in the state.

Loavs: Footwear with a Purpose.

Loavs shoes, leather goods, and bags are made by hand in Hot Springs, AR. For each pair of shoes sold, Loavs donates funds to source and provide 10 meals to kids in Arkansas. Visit their website for more information on this locally owned and operated company and to shop with a cause.