What is cause marketing?

This is a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. Typically, in cause-related marketing campaigns, a brand is affiliated with a cause and a portion of the proceeds from the sales of the brand is donated to the cause.

How does this benefit your business?

Cause marketing partnerships with the Arkansas Foodbank can provide opportunities to gain exposure for your organization, while raising awareness and funds for our neighbors in need.

Thanks to our operations efficiencies, 94 cents of every dollar raised through a cause marketing campaign goes directly toward our hunger-relief efforts.

  • Arkansas Foodbank website traffic (over 10,000 visits each month)
  • Arkansas Foodbank social media:
    • Facebook-over 12k followers
    • Instagram- 1,530
  • Consistent media coverage in central Arkansas
  • Well-known reputable organization

 

Current Arkansas Foodbank Partnerships:

Hem & Hollow will donate 30 meals for every shirt purchased

Honey Pies donates 1 meal for every cup of coffee purchased

 

Riggs CAT donates 100 meals for every piece of equipment sold

 

For every pair of LOAVS purchased, 10 meals will be provided to hungry Arkansas children

 

Arkansas Gumball Vending, LLC. donates 10% of proceeds to the Arkansas Foodbank at all locations in the 33-county service area