THV11 and the Arkansas Foodbank are excited to join and present the 2021 Summer Cereal Drive! As one of Arkansas’ largest and best-known hunger relief initiatives, and we are so excited to celebrate two plus decades of growth and unprecedented success while challenging teams and individuals to make this the most successful SCD to date.

Since 2000, teams across central and south Arkansas have competed to provide the most cereal to our neighbors facing hardships — particularly children — during summer months. While many of us look forward to summer, 1 in 4 children in our state face increased levels of food insecurity as schools close classrooms and kitchens during summer break. It’s impossible to measure the true impact the SCD has made over the past 21 years, but we have measured its growth. What started as a campaign to provide breakfast cereal to students during summer break has grown exponentially. In the late 2010s, the proceeds of the SCD have met the Arkansas Foodbank’s annual cereal needs; we are able to provide cereal at no cost to our member agencies for 12 months, a feat made possible only by the generosity of people like you.



In 2020, Arkansas Foodbank partnered with Walmart, Kroger, Harps, and Super 1 Foods to collect over 3,000 boxes of cereal. Keep an eye peeled for collection bins at your local stores again this summer for an easy convenient way to donate when you “Shop & Drop”. An updated list of participating locations will be published soon!



There are 2 opportunities for teams to drop off the cereal they’ve collected this summer. We’ve adopted a drive-thru model which adheres to the CDC’s social distancing guidelines, and comply with state and local regulations out of an abundance of caution. All you have to do is pop your trunk and our team of staff and volunteers will unload your vehicle while you wait. Donating your cereal has never been easier! See page 9 of the Team Captain’s Playbook for important dates, including Team Drop-off Events.

Be Prepared:

  • Team Captains should be prepared with the total number of cereal boxes being delivered.
  • Cash/check donations your team has collected should be turned in at these events. Don’t forget to complete the official Donation Cover Sheet ahead of time to ensure your team is properly credited.

2021 Summer Cereal Drive Toolkit

Team Captain Playbook **UPDATE COMING SOON**

Important Dates

Healthy Cereal Guidelines

Build Your Team Webpage


Read more about our partnership with THV11 Here!

Thanks to our Sponsor:

Not a team, but want to make a donation to the Summer Cereal Drive via mail?

Please mail checks to:

Arkansas Foodbank – SCD General Donation
4301 W 65th Street
Little Rock,  AR  72209

Please contact the Community Development at 501.569.4315 for any questions or concerns.


Other events at the Arkansas Foodbank