THV11 and the Arkansas Foodbank are excited to join and present the 2020 Summer Cereal Drive! This year marks a milestone for one of Arkansas’ largest and best-known hunger relief initiatives, and we are so excited to celebrate two decades of growth and unprecedented success while challenging teams and individuals to make this the most successful SCD to date.
Since 2000, teams across central and south Arkansas have competed to provide the most cereal to our neighbors facing hardships—particularly children during summer months. While many of us look forward to summer, 1 in 4 children in our state face increased levels of food insecurity as schools close classrooms and kitchens during summer break. It’s impossible to measure the true impact the SCD has made over two decades’ time, but we have measured its growth. What started as a campaign to provide breakfast cereal to students during summer break has grown exponentially. In the late 2010s, the proceeds of the SCD have met the Arkansas Foodbank’s annual cereal needs; we are able to provide cereal at no cost to our 324 member agencies for 12 months, a feat made possible only by the generosity of people like you.
To ensure the Arkansas Foodbank is able to continue to provide pantries across our 33-county footprint again this year, we need your help again this year. There are three ways to participate in the SCD:
- Donate to a SCD team.
- Visit at a Community Site.
- Schedule a Volunteer Opportunity.
Donate to a SCD Team.
Over 80 teams competed in 5 divisions in 2019 to raise 320,383 donations. These businesses, community organizations, and kid-lead teams need your support to break this record and help us reach our goal of 300,000 boxes of cereal + 100,000 pounds of fresh produce. The best way to contribute is make a monetary donation earmarked to support the team of your choice. Donate online here or contact the team captain to make arrangements for cash or checks.
You may also donate healthy cereal at your team’s collection site. Again, contact the team captain to make these arrangements.
We challenge you to donate healthy cereal versus those with high sugar and fat content. An easy way to determine if a particular variety of cereal meets our health criteria is reviewing the Nutrition Facts label. Download our guideline for buying healthy cereal (coming soon!).
Visit at a Community Site.
Every Tuesday and Thursday in June (except the last Thursday, June 25th and Tuesday, June 30th), our local retail partners will host THV11 and the Arkansas Foodbank to their store to spread awareness, collect money, and collect healthy breakfast items from shoppers. Download a printable version of the 2020 Community Site Schedule here.
Community Site volunteers are pre-scheduled to ensure adequate staffing and coverage throughout the site visits. If you would like to join us at a Community Site visit, please sign up here.
Schedule a Volunteer Opportunity.
In addition to the Community Site visits, there are other volunteer opportunities. Your team members and individual supporters are invited to view and sign up for any of these that best work into your schedule online.
For Team Captains
Register your team for the 2020 Summer Cereal Drive here. You will receive a confirmation email with instructions and resources.
2020 Summer Cereal Drive Toolkit
Team Captain Playbook here
Fast Facts (PDF Download) **COMING SOON**
Important Dates (PDF Download) **COMING SOON**
Healthy Cereal Guidelines (PDF Download) **COMING SOON**
Read more about our partnership with THV11 Here!