Join us at 6:00 a.m. or 9:00 a.m. Friday June 12th on FB LIVE as we attempt to set a GUINNESS WORLD RECORDS™ – Join the Live!
Join us for THV11’s Summer Cereal Drive!
How to Join in the Fun
Anyone can register a team for the Summer Cereal Drive. Each team has a Team Captain, who is the main contact and organizer. Team Captains will sign up using the button below. Once you have signed up – start raising cereal!
How the Competition Works
Teams compete in a friendly competition to raise the most cereal. Teams are divided into seven divisions, and each team in divisions one through six are eligible to win awards at the Breakfast of Champions.
This year we have made some changes to our Team Divisions:
- Division 1: Organizations with 1 – 50 Employees
- Division 2: Organizations with 51 – 249 Employees
- Division 3: Organizations with 251 + Employees
- Division 4: Church, Civic, Individual, or Family Teams
- Division 5: Youth
- Division 6: Schools, Colleges, School-Sponsored Clubs
- Division 7: Non-Compete
Once you or your Team Captain has signed up, you will be emailed to set up your online fundraising page. You can raise monetary funds or cereal boxes. Please review the Team Captain Playbooks for more information and ideas on how to have fun and make an impact this Summer Cereal Drive.
History of the Summer Cereal Drive
In 2000, THV11’s Tom Brannon recognized a critical gap: when school lets out for summer, many children lose reliable access to nutritious breakfast and lunch. To help address the rise in summer food insecurity, he partnered with the Arkansas Foodbank to launch what became the Summer Cereal Drive. What began as a short-term effort quickly grew into one of Arkansas’s most recognizable and impactful fundraisers.
Over the years, the Summer Cereal Drive has provided more than 5 million breakfast items to children and families across the Arkansas Foodbank’s 33-county service area. The success of the drive is made possible by the teams, schools, and community partners who collect cereal and raise critical funds each year. Following a record-setting drive, we’re building on that momentum to continue expanding our impact and ensure even more families have access to nutritious breakfasts when school is out.
2026 Summer Cereal Drive Events
SCD Kick-Off: April 24, 2026
SCD Week One: Mini Sites – June 2 – 5, 2026
Location One from 6:30-10:00am and Location Two from 11:00am-12:30pm
- June 2: Cabot and NLR
- Cabot: Walmart – 304 S Rockwood Dr (6:30am-10:00am)
- NLR: Edwards – 2727 Lakewood Village Dr (11:00am-12:30pm)
- June 3: Clinton and Greenbrier
- Clinton: Walmart – 1966 Hwy 65 S (6:30am-10:00am)
- Greenbrier: Harps – 15 N Broadview St. (11:00am-12:30pm)
- June 4: Arkadelphia and Malvern
- Arkadelphia: Brookshires – 2750 Pine St #5 (6:30am-10:00am)
- Malvern: Family Market – 437 East Page Ave (11:00am-12:30pm)
- June 5: Searcy and Beebe
- Searcy: Walmart – 3509 E Race Ave (6:30am-10:00am)
- Beebe: Walmart – 2003 W Center St (11:00am-12:30pm)
SCD Week Two: Regular Sites: June 8 – 12, 2026
6:30am-12:30pm
- June 8: Pine Bluff
- Super 1 – 2800 S Hazel St.
- June 9: Hot Springs
- Walmart – 4019 Central Ave.
- June 10: Saline County
- Kroger – 20820 I-30
- June 12: Little Rock Kroger at Chenal- 16105 Chenal Pkwy B, 5:30am – 12:30pm
SCD Final Drop Off: June 26, 2026
Entergy’s Produce Power Weekend: July 10 – 12, 2026
Breakfast of Champions: July 31, 2026
Get Your Schools Involved this Summer!
After our most successful Summer Cereal Drive yet, we’re carrying that momentum into 2026 by moving our longtime SCD Kickoff event to April. For years, schools have told us they want to be involved, but were limited by the traditional May and June timeline. This shift allows students to take part while school is still in session, and throughout April, THV11 will spotlight school-led Summer Cereal Drive fundraising efforts, celebrating the impact happening in classrooms across the state.
To support student engagement, we’ve developed a curriculum centered on the Arkansas Foodbank and the Summer Cereal Drive, connecting learning with action. Links to curriculum resources and ways to get involved are available below.
School Playbook | Elementary Curriculum | Middle/High School Curriculum
Drop-Off Guidelines
All donations must come with a completed Team Accounting Sheet.
For monetary donations, including those mailed in, your team must be specified, either through a note or a memo on each check. If your team is not specified, your team will not receive credit for the donation.
All online donations must be made on your team page. If donations are made on the general Summer Cereal Drive donation page, they will not be moved or credited to your team.
Your team must turn in a completed Final Recap Report at your final drop-off.
If your team drops off to the Arkansas Foodbank without notification, your team may not receive credit for the donation.
Official Summer Cereal Drive Drop-Offs: Kick-Off, Community Sites, and Final Drop-Off
We will not receive any donations after June 26th.
How to Donate!
Since 2000, teams across central and south Arkansas have competed to provide the most cereal to our neighbors facing hardships — particularly children — during summer months. While many of us look forward to summer, 1 in 4 children in our state face increased levels of food insecurity as schools close classrooms and kitchens during summer break.
$1 = 1 Box of Cereal!
ONLINE: Donate online for the SCD and help the Foodbank purchase cereal! Every dollar donated allows the Foodbank to acquire and distribute a box of cereal. Just select a dollar amount to donate.
You can donate to a local team to support this friendly competition or directly to the SCD general Fundraising page
DONATE VIA MAIL:
Please mail checks to:
Arkansas Foodbank – SCD General Donation (Team name must go in memo line)
4301 W 65th Street
Little Rock, AR 72209
SCD Resources
Drop-Off Paperwork
Be sure to post tons of pictures, and even videos, of your Summer Cereal Drive Team! Tag Arkansas Foodbank and use hashtags for a chance to be featured on our pages, stories, or Facebook Event Page!
Facebook and LinkedIn: @ArkansasFoodbank
Instagram, X, and TikTok: @ARFoodbank
#ARFoodbank #THV11SCD26 #THV11SCD #arkansasfoodbank
About the Arkansas Foodbank
Since its inception in 1984, Arkansas Foodbank has been at the forefront of hunger relief, distributing millions of meals to individuals and families across its 33-county service area through a network of more than 400 community partners, including pantries, churches, community centers, and schools. Through this network, the Foodbank has distributed more than half a billion pounds of food, providing over 416 million meals.
